The people behind the practice.

Reginald M. Holiday is an executive coach, nonprofit leader, and community change agent with over 30 years of experience. He is the Co-Founder and Executive Director of City Help of the Triad and the founder of On Target Coaching & Consulting, LLC.

He is the author of #LeadWell: A 31-Day Leadership Development Devotional, and the creator of the ON TARGET Leadership Model™, the TARGET Coaching Model™, the ELEVATE Framework™, and the Kingdom CEO Blueprint™.

Justin A. Holiday is Founder & CEO of Atlas Operational Intelligence and brings more than a decade of high-level experience across federal, enterprise, and AI-enabled environments. His background in secure logistics, global operations, and intelligence-driven risk analysis strengthens On Target's ability to deliver precise, actionable guidance to clients navigating complex operational and risk landscapes.

Justin helps leaders and organizations build the foresight, resilience, and strategic clarity needed to mitigate risk, optimize performance, and hit their targets at scale.