About the Founder

A peer in the room, not a brand on stage.

Reggie Holiday started On Target because the leaders he respected most weren't being coached — they were being marketed to. This practice is the alternative.

Reginald M. Holiday

Most consulting starts with the org chart. I start with the leader. Using the Seven I's Leadership Model, I work from identity and calling outward — through team and organizational systems — to build change that survives contact with reality. It's why I work with Fortune 500 executives and church leadership teams using the same framework: the discipline is identical, only the language changes.

"Leadership is a stewardship, not a status."

Reggie lives the work he coaches. As a current leader across City Help of the Triad, Bethany Fellowship, Pneuma Ministries International, and the School of Equipping International, he operates daily at the intersection of faith, community, and operational excellence — and knows in real time what it costs to hold conviction and consequence in the same hand.

That same calling led him behind a different kind of pulpit. For more than 15 years, Reggie has served as Senior Pastor and Board President of Bethany Fellowship Church — leading a congregation, directing three capital improvement projects, and building the kind of accountability culture that outlasts any one leader. He isn't a coach who understands ministry. He's a pastor who coaches executives — which is exactly why the Kingdom CEO Blueprint™ wasn't built in a workshop. It was built in the seat.

Reggie Holiday preaching at Bethany Fellowship Church.
Reggie Holiday meeting with international church leaders.

That same conviction — that leadership is formation, not performance — is why he's spent the last several years building leaders far beyond Greensboro. Since 2019, Reggie has served as Dean of Leadership Training Programs for the School of Equipping International and Pneuma Leadership Institute, developing and delivering leadership certification programs to more than 500 leaders across Kenya and Uganda.

He is the author of #LeadWell, a 31-day leadership devotional, and Brotherhood: 40 Success Stories and Faith Principles for Black Men in Community — and the architect of the Kingdom CEO Blueprint™ — a framework built for Christian executives, founders, and ministry leaders who refuse the false choice between deep faith and marketplace excellence. He is currently completing a Doctor of Strategic Leadership at Regent University, with a concentration in Strategic Foresight — deepening a conviction he's carried since his first pulpit: leaders who last are the ones who see what's coming, not just what's in front of them.

Reggie is currently pursuing a Doctor of Strategic Leadership, with research focused on strategic foresight — how leaders and organizations anticipate disruption and navigate uncertainty. That research increasingly shapes how he coaches: helping leaders not only respond to today's complexity, but prepare for what's next.

On Target exists because the leaders Reggie respected most weren't being coached — they were being marketed to. The practice is the alternative: small, private, finite engagements where the strategy and the soul sit on the same table.

#LeadWell

Author

4 organizations

Active leadership · nonprofit · faith · community

Kingdom CEO Blueprint™

Signature framework

500+

Leaders trained — Kenya & Uganda

Certified: ICF-Aligned Coach · Executive Coach, Executive Leadership Academy (in partnership with the Center for Creative Leadership) · Trained Feedback Provider: MBTI, DISC, StrengthsFinder, Situational Leadership II, 360° Assessments, Change Style Indicator & Influence Style Indicator

In the Work

Coaching, facilitating, and serving — in the rooms where the work actually happens.

  • Reggie Holiday facilitating a coaching conversation with two leaders around a table with laptops.
    A working coaching session
  • Reggie Holiday at the Center for Creative Leadership beside a Welcome Executive Leadership Academy sign.
    Executive Leadership Academy · Center for Creative Leadership
  • Reggie Holiday with fellow panelists at a City Help of the Triad and Mental Health Triad community panel.
    Community panel · City Help of the Triad
#LeadWell: A 31 Day Leadership Development Devotional by Reginald M. Holiday

From the Founder

#LeadWell

A 31-day leadership development devotional for leaders who want to ground their influence in character, not just competence. Essential qualities for those who desire to lead well — in the boardroom, the pulpit, and at home.

Get the Book on Amazon →

#LeadWell in the Field

The devotional in the hands of leaders — from regional business gatherings to ministry rooms.

  • Reggie Holiday with business leaders holding copies of #LeadWell at a regional pro day event.
    #LeadWell at a regional business gathering
  • Reggie Holiday presenting a copy of #LeadWell to a university president.
    Presenting #LeadWell to a university president

The Practice

Six convictions that govern every engagement.

The leadership development industry has confused training with transformation and information with formation. On Target was built on a different premise: lasting leadership change begins not with what a leader knows, but with who a leader is becoming. Character precedes competence. Formation precedes function.

V1

Character is the Foundation

Competence without character is capability without integrity. We develop the whole leader — character first, then skill.

V2

Formation Over Information

We are not content deliverers. Every session is designed to produce identity-level change, not just new ideas.

V3

Calling as the Organizing Principle

Every leader has a unique assignment that transcends title. We orient all development work around it. It's why Reggie leads from two seats at once — pastor and coach — refusing to separate what most leaders are told to keep apart.

V4

Relational Context is the Container

The coaching relationship and accountability structure are not support for the learning — they are the learning.

V5

Relevance Activates Adults

Every framework is anchored to the leader's real organizational context, not hypothetical simulations.

V6

Multiplication is the Mission

The measure of great leadership development is not how much a leader grows — it is how many others grow because of them.

Beyond the Boardroom

Reggie's leadership development work spans local community organizations to international ministry training.

  • Reggie Holiday with graduates at a School of Equipping International certification ceremony in East Africa.
    School of Equipping International · East Africa
  • A large Pneuma Ministries International leadership certification graduating class holding certificates.
    Pneuma Ministries International graduation
  • Reggie Holiday standing with local ministry leaders holding copies of his book #LeadWell.
    #LeadWell in the hands of local leaders
  • Reggie Holiday with a Marked Men for Christ men's leadership group.
    Marked Men for Christ · Men's leadership
  • Reggie Holiday with national church leaders at the Evangel Dean of Church Planting Program.
    Evangel Dean of Church Planting Program · with national church leaders
  • Reggie Holiday presenting a certificate to a Pneuma Leadership Institute graduate in Nairobi, Kenya.
    Pneuma Leadership Institute · Nairobi, Kenya
  • Reggie Holiday with a Pneuma Leadership Institute graduate in Nairobi, Kenya.
    Pneuma Leadership Institute · Nairobi, Kenya

Currently Serving At

  • City Help of the Triad logo
  • Bethany Fellowship Church / The Impact Center logo
  • Pneuma Ministries International logo
  • School of Equipping International logo

Worked with Reggie?

We'd love to hear about it — your story helps the next leader find the right fit.

Share Your Story

Resource

Get The Framework

Drop your email for the one-page leadership framework Reggie uses with every client. No drip campaign — just the PDF.