About the Founder
A peer in the room, not a brand on stage.
Reggie Holiday started On Target because the leaders he respected most weren't being coached — they were being marketed to. This practice is the alternative.

Most consulting starts with the org chart. I start with the leader. Using the Seven I's Leadership Model, I work from identity and calling outward — through team and organizational systems — to build change that survives contact with reality. It's why I work with Fortune 500 executives and church leadership teams using the same framework: the discipline is identical, only the language changes.
"Leadership is a stewardship, not a status."
Reggie lives the work he coaches. As a current leader across City Help of the Triad, Bethany Fellowship, Pneuma Ministries International, and the School of Equipping International, he operates daily at the intersection of faith, community, and operational excellence — and knows in real time what it costs to hold conviction and consequence in the same hand.
That same calling led him behind a different kind of pulpit. For more than 15 years, Reggie has served as Senior Pastor and Board President of Bethany Fellowship Church — leading a congregation, directing three capital improvement projects, and building the kind of accountability culture that outlasts any one leader. He isn't a coach who understands ministry. He's a pastor who coaches executives — which is exactly why the Kingdom CEO Blueprint™ wasn't built in a workshop. It was built in the seat.


That same conviction — that leadership is formation, not performance — is why he's spent the last several years building leaders far beyond Greensboro. Since 2019, Reggie has served as Dean of Leadership Training Programs for the School of Equipping International and Pneuma Leadership Institute, developing and delivering leadership certification programs to more than 500 leaders across Kenya and Uganda.
He is the author of #LeadWell, a 31-day leadership devotional, and Brotherhood: 40 Success Stories and Faith Principles for Black Men in Community — and the architect of the Kingdom CEO Blueprint™ — a framework built for Christian executives, founders, and ministry leaders who refuse the false choice between deep faith and marketplace excellence. He is currently completing a Doctor of Strategic Leadership at Regent University, with a concentration in Strategic Foresight — deepening a conviction he's carried since his first pulpit: leaders who last are the ones who see what's coming, not just what's in front of them.
Reggie is currently pursuing a Doctor of Strategic Leadership, with research focused on strategic foresight — how leaders and organizations anticipate disruption and navigate uncertainty. That research increasingly shapes how he coaches: helping leaders not only respond to today's complexity, but prepare for what's next.
On Target exists because the leaders Reggie respected most weren't being coached — they were being marketed to. The practice is the alternative: small, private, finite engagements where the strategy and the soul sit on the same table.
#LeadWell
Author
4 organizations
Active leadership · nonprofit · faith · community
Kingdom CEO Blueprint™
Signature framework
500+
Leaders trained — Kenya & Uganda
Certified: ICF-Aligned Coach · Executive Coach, Executive Leadership Academy (in partnership with the Center for Creative Leadership) · Trained Feedback Provider: MBTI, DISC, StrengthsFinder, Situational Leadership II, 360° Assessments, Change Style Indicator & Influence Style Indicator
In the Work
Coaching, facilitating, and serving — in the rooms where the work actually happens.

A working coaching session 
Executive Leadership Academy · Center for Creative Leadership 
Community panel · City Help of the Triad
From the Founder
#LeadWell
A 31-day leadership development devotional for leaders who want to ground their influence in character, not just competence. Essential qualities for those who desire to lead well — in the boardroom, the pulpit, and at home.
Get the Book on Amazon →#LeadWell in the Field
The devotional in the hands of leaders — from regional business gatherings to ministry rooms.

#LeadWell at a regional business gathering 
Presenting #LeadWell to a university president
The Practice
Six convictions that govern every engagement.
The leadership development industry has confused training with transformation and information with formation. On Target was built on a different premise: lasting leadership change begins not with what a leader knows, but with who a leader is becoming. Character precedes competence. Formation precedes function.
V1
Character is the Foundation
Competence without character is capability without integrity. We develop the whole leader — character first, then skill.
V2
Formation Over Information
We are not content deliverers. Every session is designed to produce identity-level change, not just new ideas.
V3
Calling as the Organizing Principle
Every leader has a unique assignment that transcends title. We orient all development work around it. It's why Reggie leads from two seats at once — pastor and coach — refusing to separate what most leaders are told to keep apart.
V4
Relational Context is the Container
The coaching relationship and accountability structure are not support for the learning — they are the learning.
V5
Relevance Activates Adults
Every framework is anchored to the leader's real organizational context, not hypothetical simulations.
V6
Multiplication is the Mission
The measure of great leadership development is not how much a leader grows — it is how many others grow because of them.
Beyond the Boardroom
Reggie's leadership development work spans local community organizations to international ministry training.

School of Equipping International · East Africa 
Pneuma Ministries International graduation 
#LeadWell in the hands of local leaders 
Marked Men for Christ · Men's leadership 
Evangel Dean of Church Planting Program · with national church leaders 
Pneuma Leadership Institute · Nairobi, Kenya 
Pneuma Leadership Institute · Nairobi, Kenya
Currently Serving At
Worked with Reggie?
We'd love to hear about it — your story helps the next leader find the right fit.
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Get The Framework
Drop your email for the one-page leadership framework Reggie uses with every client. No drip campaign — just the PDF.




