About the Founder
A peer in the room, not a brand on stage.
Reggie Holiday started On Target because the leaders he respected most weren't being coached — they were being marketed to. This practice is the alternative.
"Leadership is a stewardship, not a status."
Reggie has lived the work he coaches. As the leader of City Help of the Triad, he built an organization at the intersection of faith, community, and operational excellence — and learned, in the seat, what it costs to hold conviction and consequence in the same hand.
He is the author of #LeadWell, a 31-day leadership devotional, and the architect of the Kingdom CEO Blueprint™ — a framework built for Christian executives, founders, and ministry leaders who refuse the false choice between deep faith and marketplace excellence.
On Target exists because the leaders Reggie respected most weren't being coached — they were being marketed to. The practice is the alternative: small, private, finite engagements where the strategy and the soul sit on the same table.
#LeadWell
Author
Corporate · Faith · Civic
Sectors served
Kingdom CEO Blueprint™
Signature framework
The Practice
Six convictions that govern every engagement.
The leadership development industry has confused training with transformation and information with formation. On Target was built on a different premise: lasting leadership change begins not with what a leader knows, but with who a leader is becoming. Character precedes competence. Formation precedes function.
V1
Character is the Foundation
Competence without character is capability without integrity. We develop the whole leader — character first, then skill.
V2
Formation Over Information
We are not content deliverers. Every session is designed to produce identity-level change, not just new ideas.
V3
Calling as the Organizing Principle
Every leader has a unique assignment that transcends title. We orient all development work around it.
V4
Relational Context is the Container
The coaching relationship and accountability structure are not support for the learning — they are the learning.
V5
Relevance Activates Adults
Every framework is anchored to the leader's real organizational context, not hypothetical simulations.
V6
Multiplication is the Mission
The measure of great leadership development is not how much a leader grows — it is how many others grow because of them.
Resource
Get The Framework
Drop your email for the one-page leadership framework Reggie uses with every client. No drip campaign — just the PDF.